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The Role of Intent Data in ABM Platforms: Tools That Help You Act on It

The Role of Intent Data in ABM Platforms: Tools That Help You Act on It

June 12, 2025 Category: Blog

Account-Based Marketing (ABM) has revolutionized how B2B companies approach their highest-value prospects. But even the most sophisticated ABM strategy can fall flat without one critical ingredient: intent data. In today's hyper-competitive landscape, understanding not just who your target accounts are, but when they're actively researching solutio

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